Indo-European Essay Example | Topics and Well Written Essays - 500 words

Indo-European - Essay Example One of the theories about Indo-European languages that help in understanding contemporary languages is their disproportional significance. The disproportional nature of their significance is that they have dominated largely than would be expected of their number. This is because the languages are merely less than 30 percent of the total number of languages in the world but they dominate over the remaining majority languages (Diamond 249). The theory of disproportionate significance explains the current trend in languages in which non Indo-European speakers are assimilating Indo-European languages. Loss of linguistic diversity is the consequence because people are forsaking their native languages into the Indo-European languages, a wave that begun towards the end of the 15th century. The theory of disproportionate significance of the Indo-European language is also significant from the fact that it withstood possible influence from other languages that existed in Europe such as Finish and Assyrian. These other languages, in spite of having existed in the region, failed to influence languages in Europe and other regions as the Indo-European languages did. The theory of disproportionate significance of Indo-European languages therefore explains the languages’ spread to become native languages for other people across the world (Diamond 252). Another theory about Indo-European languages that helps understand contemporary languages is the theory that the Indo-European languages substituted other languages that then ceased to exist. This theory explains the spread of the Indo-European theories and supports the disproportionate theory. Not only did the Indo-European theories spread to other regions but also they replaced native languages in those regions. New generations therefore grew with the knowledge that an Indo-European language that they are exposed to id their native language. This theory further explains the use of Indo-European

Devils Advocate Essay Example | Topics and Well Written Essays - 500 words

Devils Advocate - Essay Example The main theme for a consumer would be to relate the attainment of highest self-esteem standards by the use of the product. This zeros in on whether the same is applied on the image. For instance, consumers may shy off from an advert in which the model has a low self-esteem of herself if modesty is not appropriately applied. Second, by Coca Cola using beautiful ladies in advertising their products, the main aspects that emerge are those of a company highly considerate of selling quality. That is why they select on the best. Consequently, size matters a lot in the body image put on adverts, as the products would in most cases be associated with good health and prosperity if used by the consumer (Lin 40). Finally, attainment of good body standards by the women is usually perceived as a key determinant in the sale of items as good looks usually creates the impression and illusion that the associated products are also of good quality. Hence, most people have always bought items just because the company used good body images of high quality to market the products and have the models appear as having good body standards. However, in the negative side, the use of body standards in advertising as has been used by Coca Cola may have diverse negative effects on the society with regard to how the company is perceived. One main way by which the adverts have greatly affected consumers in the negative perspective is to have them appear and feel insecure about their own bodies. As such, most women tend to copy the bodily image shown in a bid to appear as them but, instead they end up being emancipated. Negative body standard of the image arises when the society is made to believe that they can only be good looking by enjoying certain products or appearing as the models whose images are on the products. Currently, the society in which we live in is too obsessed by the appearances, weight